Strategic Assortment™
Modelling and creation of optimised location and cluster assortments to identify opportunities and help achieve business goals
Overview
Getting the assortment right is crucial to the success of a store. Ensuring the right assortment is placed in the right stores can be very resource intensive task. Simply substituting one product for another more highly ranked one may not lead to an increase in sales or profits as the products may be too similar and transfer of sales between products too high. By taking a scientific approach to assortment decisions this process can be significantly improved whilst retaining corporate merchandising styles and standards.
Galleria Strategic Assortment™ enables retailers to build credible assortments over a variety of different store types. As well as utilising historical data sources such as sales volume, profitability and such lie, Strategic Assortment also analysis product propensity and intelligence such as rest of market data to develop comprehensive assortment suggestions which will suit real world shoppers.
Galleria Strategic Assortment™ has been developed from the ground up as a 3 tier solution allowing separation between data, business logic and presentation. This provides agile deployment methods and scalability of the solution. Strategic Assortment™ is able to import a wide variety of data types such as Retail POS, Syndicated Data, Loyalty data etc.
The solution is able to cleanse and enhance this data before mining the data as part of the opportunity analysis phase.
With opportunities identified the user is able to model a variety of assortment plans and scenarios before finally publishing the assortment recommendations. Any review of performance data can be feedback into the system to continually improve performance.
Key Benefits
- Demand Transfer Engine can calculate how demand might transfer from one product to another providing visibility of how new products might perform
- Compare variety of scenarios quickly and easily
- Intelligent product selections
- Develops depth and breadth of assortment
- Improved customer loyalty through improved assortment
