Micro Space Planner™
The Pioneering Space Planning Application From Galleria
Today, retailers are putting the consumer at the centre of their operations, which means you have to know what’s happening at the level of the individual consumer in the individual store.
That’s why we are delivering an unrivalled solution which gives you the granular level of intelligence necessary to meet your customer’s needs at every store across your estate.To understand your customers, you need to learn as much as possible about how they behave. Retailers have invested millions in capturing data at the point of sale to discover what customers buy, how much they spend and when.
That data is used to fuel the merchandising operation and produce planograms for in-store teams to use. These planograms represent a huge investment of knowledge and expertise, distilled into schematics that communicate to in-store staff how products are to be displayed on a particular fixture. But there’s a problem. It’s one thing to produce planograms encapturing the aesthetic merchandising strategy, but it’s another to assume they will be used.
All retailers have key space allocations that are crucial and will want to allocate a section to a brand with a proven record and a strong supplier relationship. Micro Space Planner™ makes this easy, helping to ensure the brands are given just the right space and prominence, in the right quantities.