Promotional Display Optimization™

Promotional displays account for between 20 and 40% of a typical FMCG retailer’s sales. In today’s tough economy, they are particularly effective at capturing the buying interest of bargain hungry shoppers. However, if the product assortment and inventory levels are not right for a particular store, the promotion will fail.

Choosing the right products to promote, and ensuring the appropriate level of inventory is stocked is crucial. If relying on averages, some stores will be out-of-stock on the most popular items, while in other stores, those same items might be less popular, resulting in overstocks and end of promotion excess inventory.

Success begins by recognizing how consumer demand differs at the SKU (Stock Keeping Unit) level from store to store, and abandoning an “averages” approach. Galleria’s automated Promotional Display Optimization™ solution streamlines and optimizes a retailer’s promotion display planning initiatives. The solution enables retailers to automatically create store specific display planograms on a weekly basis, ensuring promotional displays are optimized to meet local demand, while maintaining a merchandising aesthetic consistent with central strategy.

To find out how Giant Eagle utilized Galleria’s Promotional Display Optimization solution to increase sales growth of promotional items click here.

To find out more about Galleria’s Promotional Display Optimization solution click here.

Galleria’s Promotional Display Optimization solution is available as a licensed software solution or using a SaaS model. To find out more click here.