Customer-Centric Merchandising™ for Retailers

The holy grail of retail excellence is tailoring the offer to consumer demand, without eroding operational efficiencies. For a retailer with 5 stores this is relatively straightforward, but for some of the world’s leading retailers with chains that span the globe, it is their biggest challenge.

For large retailers, becoming truly customer-centric would mean investing heavily in category management and merchandising resource to create the sheer volume of merchandising plans, or planograms, required to execute a product assortment strategy to match the consumer demand patterns and space profile of every store. For most retailers this becomes a problem of scale; which is why many are forced to build merchandising plans relating to an average fixture type and size, the demand patterns of an average group of stores, and the wants and needs of an average customer. The problem is that more often than not these averages do not reflect reality, and the merchandising plan becomes impossible to implement in the store.

Galleria’s Customer-Centric Merchandising Solution helps retailers solve this challenge. It enables retailers to execute a customer-centric merchandising strategy across thousands of categories in hundreds of stores, in full recognition of the constraints applied by the supply chain, each store’s inventory requirements and in-store space.  

Using the retailer’s own demand intelligence and store-specific sales data, our solution synchronizes the product assortment and space planning processes, allowing the merchandiser to apply supply chain and inventory rules at a granular level to automatically create up to thousands of optimized planograms in seconds.

To learn how current Galleria clients use Galleria's Customer-Centric Merchandising Solution to execute customer-centric retail strategies click here.

To find out more about Galleria’s Customer-Centric Merchandising Solution click here.

To read the latest research on customer-centric retailing click here.

Galleria’s Customer-Centric Merchandising Solution is available as a licensed software solution or using a software-as-a-service (SaaS) model. To find out more click here.