Behavioral Cluster Planning™

For many retailers and manufacturers, central merchandising and assortment strategy execution starts with clustering, with critical impact on product selection, price optimization, marketing, promotions, etc.

Historically, clustering has been a manual process, requiring the mathematical expertise of scientists. The result is often miscommunication between the mathematician and the merchant.

In contrast, Galleria’s Three Click Clustering approach was specifically developed to be used by category and product managers. It enables you to add math to your merchandising without the mathematician. The rich analytics of our Behavioral Cluster Planning enables you to cluster stores based on how products and categories perform, naturally identifying clusters—and you don’t need a PhD to do it.

To read more about Galleria’s Behavioral Cluster Planning, click here.