Galleria and Winston Weber & Associates Announce Strategic Partnership to Provide Advanced, Shopper-Centric Merchandising Strategies
CHICAGO – (April 1, 2009) – Galleria, the leading provider of customer-centric merchandising solutions, today announced it has formed a strategic alliance with Winston Weber & Associates (WWA), a management consulting resource for retailers and CPG manufacturers. This partnership combines WWA’s extensive category management business process expertise with Galleria’s merchandising solutions to enable retailers to operate at a shopper-centric level and generate profit from executing optimized, store-specific merchandise plans.
“The art of merchandising has seen serious deterioration lately, even though true shopper-centricity demands it,” said Winston Weber, Chairman and CEO of Winston Weber & Associates. “We have developed a new generation of merchandising strategies, and Galleria’s optimization solutions are uniquely positioned to enable retailers and CPG manufacturers to execute these strategies successfully. This partnership will enable retailers and their suppliers to achieve high-impact business benefits such as increased sales and improved inventory turns.”
WWA has developed a next-generation merchandising approach, called Shopper Centric RetailingSM, which is driven by shopper insights and relies on collaboration with trading partners to anticipate and fulfill shopping behavior and satisfy demand accurately. This model complements Galleria’s solutions which optimizes merchandise plans on a store-by-store basis to ensure the right products are always in the right place, in the right quantities at the right time. Doing so results in profit for the retailer and CPG manufacturer, and provides the customer with a consistent, satisfying shopping experience.
“Winston Weber and his team are not only experts, but pioneers in category management,” said Doug Erickson, executive vice president of sales and global marketing, Galleria. “We are excited to align their forward-thinking, strategic expertise with our solutions to help retailers truly become shopper-centric and greatly increase revenue.”
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