Galleria to Address Retailer/Supplier Collaboration at Category Management Association Conference
CHICAGO – (October 14, 2008) – Doug Erickson, executive vice president of global sales and marketing with Galleria, the leading provider of customer-centric merchandising solutions, will discuss recent trends and benefits surrounding retailer and supplier collaboration at the annual Category Management Association Conference in Atlanta on Wednesday, October 29, at 11:30 a.m.
A collaborative approach to retailing can result in a significant return on investment for both retailers and suppliers by pulling all available resource and information together at a strategic level, internally and externally. An AMR Research report entitled: “The Building Blocks for Demand-Driven Operations,” by Mike Griswold recommends to retailers: “The time has come for collaborative relationships with your suppliers for mutual value. Your strategy should define what and how you will collaborate.”
Erickson will also be participating in a panel discussion at the conference, Success with Store-by-Store Space Planning, on Tuesday, October 28, at 11:30 a.m., to address how manufacturers and retailers are using space management tools to achieve a higher return on investment and competitive edge. Attendees will learn tips on how to incorporate new space planning technology and measurement processes. Retail planogram compliance success stories will also be highlighted.
“As customer-centricity continues to become more critical in the retail industry, collaboration is playing a key role in enhancing the consumer shopping experience and optimizing operations in the retail and manufacturing environments,” said Erickson. “By shifting to collaboration, retailers and manufacturers are able to work together to enhance visibility and streamline business processes to increase sales and revenue and improve internal and external communication.”
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