Galleria and Retail Systems Research Present Recent Findings on the Value of Holistic Localization
CHICAGO – (October 7, 2008) – On October 15, 2008, Galleria Technology Solutions, the leading provider of customer-centric merchandising solutions, will offer a free webinar based on Retail Systems Research’s new Retail Winners Series report: Holistic Localization: The Value of Integrated Assortment and Space Planning. The one-hour, educational online event will provide insight based on recent findings from Retail Systems Research regarding customer-centric strategies that define a significant competitive advantage among successful retailers. The event begins at 11 a.m. Central and features the author of the report, Paula Rosenblum, managing partner, Retail Systems Research, and Doug Erickson, executive vice president of global sales and marketing, Galleria. All attendees will receive a complimentary copy of the full research report.
The webinar is for anyone interested in learning how top retailers create customer-centric merchandising plans to respond to local customer demand and buying behavior. Attendees will also discover why demographic, geographic and psychographic localization are not enough anymore. Rosenblum will also discuss how successful retailers are moving away from fractured planning processes and shifting toward an integrated, holistic planning process to achieve a greater return on investment. Finally, attendees will learn why store compliance can only be achieved when merchandise recommendations are both store-specific and operational.
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