Manufacturer Solutions

The battle for retail space is fiercely competitive. In the drive to improve the customer shopping experience, both retailers and manufacturers bring critical expertise to the table. Retailers offer customer understanding, efficient supply chain operations and an everyday knowledge of the retail space, its constraints and the limits of its operation. Manufacturers bring in-depth customer insight, broad market knowledge and crucial category know-how.

Increasingly, retailers and manufacturers are collaborating to pool their knowledge and experience to help improve their mutual performance. Traditionally, this has focused on manufacturers acting as an additional resource to help the retailer create the high volumes of planograms required to satisfy a large chain.

The challenge for manufacturers is that these planograms are often based on an average notion of a retailer’s stores and customer demographic. Once these planograms reach a local store, managers find them impossible to implement because either the assortment doesn’t suit the stores unique customer base, or the recommended inventory does not reflect the stores specific sales demand or the plan simply does not match the measurements of the fixture.

Galleria's Customer-Centric Merchandising solutions have already enabled leading retailers such as, Wal-Mart, Safeway, Giant Eagle, Tesco, Morrisons and Asda, to fine tune their assortments at a store-specific level, ensuring proper space allocation for the best products to meet local consumer demand. We can do the same for you. Our solutions give you the same level of knowledge retailers use to make store-by-store assortment and space decisions, so you'll be better armed to protect your brand's shelf space.

Our Merchandising Services for Manufacturers include:

• Automating existing manual planogram production processes
• Conducting Cluster Planning reviews – at either Store or Category level
• Creating Macro and Midi Category Space Recommendations
• Providing Strategic and Operational Assortment Planning Evaluations
• Automated Promotional End Planograms – to store specific levels where required
• True, Inventory and Sales based Store Specific Planogramming