MAXIMA Grupe Selects Galleria
MAXIMA GRUPĖ, one of Lithuania’s most successful retailers, will utilise a range of Galleria's solutions to automate and optimise its merchandising strategy.
“With an ever expanding range of stores in different markets Maxima’s goal is to optimise our selling space in every store and ensure that we have an appropriate assortment to meet our individual customer needs” said Edvinas Volkas, Chief food and prime necessity industrial goods purchaser at Maxima group. “Galleria offers us a complete, single-source solution to automate and optimise our merchandising processes across our whole store estate".
“We are delighted to welcome Maxima as a new partner and we look forward to building our relationship over the coming years. We are confident that the implementation will enable Maxima to improve its customer experience.”
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Wettest April on Record Dampens UK Retail Sales
UK Retailers are blaming the wettest April on record for their biggest sales falls for more than a year. Like-for-like sales dropped by 3.3% in April - the worst performance since March 2011. The figures released by the British Retail Consortium (BRC) also found April footwear sales were the lowest since 2008. The trend was made worse because many shoppers had already splashed out on summer wear during the March heatwave.
Despite difficult trading conditions Galleria continues to work with forward thinking retailers who believe now is the right time to invest in technology to help give them a competitive advantage. Galleria's range of solutions can be used to optimise whole store estates to ensure that every store is performing to the best of its ability - maximising sales and efficiency.
The Value of Social Media Data
Retailers and manufacturers rely heavily on data. Whether it be sales data, trend data, store data etc.This data is largely historical which means they're always playing catch up in some situations.
Increasingly retailers and manufacturers are utilising social media such as Facebook and Twitter not only as marketing tools but as a way of gathering virtually real time data on what people like, are buying, viewing or sharing. This data can then be used to help react to consumer demand both locally, or nationally.
Galleria Foundation Services provides a central data hub to begin optimising and planning stores, promotions etc. By housing data in one secure system accuracy can be increased and data securely shared. The resulting project management and collaborative exercises enable retailers and manufacturers to maximise the use of social media data gathered and keep up to date with trends to help ensure they have the right products in their stores to satisfy demand.
Spotlight on Extreme Couponing
Retailers have been fighting back against so-called extreme couponers by changing the policies that allow such shoppers to abuse their special offers. Stores have become frustrated by this group of bulk-buyers who dramatically cut the value of their purchases by collecting coupons and tactically using them to obtain the best discount.
Now, though, many stores are changing or adapting the policies that allow shoppers to redeem coupons in an effort to deter extreme couponers.